Memorial Day weekend marks the unofficial start of summer in Madison, bringing the city to life with lively festivals, laid-back outdoor gatherings, and that unmistakable Wisconsin mix of great food (especially brats!) and cold beer. If you’re planning a visit or just looking to make the most of the long weekend, here’s a guide to the best ways to spend it.

Brat Fest (May 22 - 24, 2026)
This free, annual festival marks the beginning of the summer festival season every Memorial Day weekend at the Alliant Energy Center, featuring brats, drinks, music, and family fun, including a carnival. Johnsonville brats (and plant-based Impossible brats) are served by volunteers for $5, where the profits go to local charities. In fact, $3,000,000 has been granted to 100 different charities since 1982. 

Memorial Union Terrace
The Memorial Union Terrace is one of Madison’s most iconic summer hangouts, set right on the shores of Lake Mendota. Known for its colorful sunburst chairs, casual lakeside vibe, and lineup of live music and events, it’s the perfect spot to grab a drink, watch the sunset, and soak in the city’s energy over Memorial Day weekend.

Go for a Bike Ride
One of the best ways to enjoy Madison over Memorial Day weekend is by hopping on a bike and exploring the city’s scenic lake loops and trails. Ride along the shores of Lake Monona or Lake Mendota, cruise through tree-lined paths, and take in skyline views and waterfront stops along the way. With miles of bike-friendly routes, it’s an easy, laid-back way to soak up the fresh air and see Madison at its best. Not bringing your own bicycle? You can rent an electric Madison BCycle!

Paddle on the Lakes
Paddling on Madison’s lakes is a perfect way to spend a warm Memorial Day weekend afternoon. Rent a kayak, canoe, or paddleboard and head out onto Lake Mendota or Lake Monona for a peaceful escape on the water. With skyline views, calm coves, and plenty of spots to explore, it’s an easy, refreshing way to take in the city from a different perspective.

Picnic at Picnic Point
A picnic at Picnic Point is a quintessential Madison experience, especially over Memorial Day weekend. This scenic peninsula stretches into Lake Mendota, offering peaceful walking trails, wooded areas, and stunning waterfront views. Pack a blanket and some snacks, then settle in for a relaxing afternoon—or stay for sunset, when the sky lights up over the water.

Hike on the Lakeshore Path
Hiking in Madison is an easy way to slow down and enjoy the natural side of the city over Memorial Day weekend. Explore the trails at UW Arboretum, where you’ll find miles of scenic paths through prairies, wetlands, and woodlands, or opt for the paths at the Lakeshore Nature Preserve along Lake Mendota for a relaxed walk with beautiful waterfront views. It’s a simple, refreshing way to get outside and soak up the start of summer.

Memorial Day weekend in Madison offers the perfect mix of energy and ease—whether you’re diving into local festivals, spending time on the lakes, or simply soaking up the sunshine. However you choose to spend it, it’s a chance to welcome summer, explore the city, and enjoy everything that makes Madison come alive this time of year.