2021 Meeting Planner Survey

The Madison Concourse Hotel and Governor's Club sent out a survey in February 2021 to meeting planners. 

Our goal was to gain insight into the meeting planning outlook in 2021.

There were 96 responses to our survey. Here are the results!

2021 Meeting Planner Survey Results

How were your 2020 meetings impacted by the pandemic?

4.17% (4) Held as planned
41.67% (40) Held virtually
31.25% (30) Cancelled
12.50% (12) Cancelled and re-booked at the same location for a future year
5.21% (5) Held partially or hybrid with lower attendance
5.21% (5) Other

When do you anticipate your next 25+ person meeting taking place?

4.17% (4) I'm already having them
1.04% (1) Sometime before April 1
12.50% (12) April - July
7.29% (7) August - September
33.33% (32) After September
41.67% (40) I don't know yet

What type of meeting will it be?

16.67% (16) Small local meeting
13.54% (13) Small local meeting connected to other meetings via video conference
11.46% (11) Large meeting distributed across multiple rooms within a venue
10.42% (10) Regular meeting
47.92% (46) I don't know

When do you anticipate being able to contract this next 25+ person meeting?

12.50% (12) I'm already contracting
4.17% (4) Sometime before April 1
4.17% (4) April - July
5.21% (5) July - September
25.00% (24) After September
48.96% (47) I don't know yet

Do you expect to book more or fewer in-person meetings in July - December 2021 compared to July - December 2019?

7.29% (7) More
52.08% (50) Fewer
20.83% (20) Equal amount
19.79% (19) I don't know

Do you expect to book more or fewer in-person meetings in 2022 compared to 2019?

17.71% (17) More
14.58% (14) Fewer
36.46% (35) Equal amount
31.25% (30) I don't know yet

Does your company or organization have travel restrictions in place?

29.79% (28) No
70.21% (66) Yes

Does your company or organization have meeting restrictions in place?

27.66% (26) No
72.34% (68) Yes

Have you held a hybrid event in the last 12 months?

85.42% (82) I haven't held a hybrid meeting
14.58% (14) I have held a hybrid meeting

Will you incorporate hybrid elements for your events going forward?

34.38% (33) Yes
9.38% (9) No
56.25% (54) I don't know yet

If you're adding hybrid components, do you plan to increase your AV budget per person?

9.47% (9) N/A, I'm not adding hybrid components
10.53% (10) No, I don't plan to increase my AV budget
2.11% (2) Yes, less than $20
4.21% (4) Yes, $20-$40
1.05% (1) Yes, $40-$60
3.16% (3) Yes, $60+
69.47% (66) I don't know yet

Thank You

Thank you to those meeting planners who took the time to complete our survey!

Our team is continuously striving to serve you better.