When summer rolls around, Madison, Wisconsin transforms into a vibrant hub of music, food, art, and community celebration. From the shores of Lake Monona to the bustling Capitol Square, the city comes alive with festivals that showcase everything from local talent to international culture. Whether you're into live music, craft beer, street food, or unique art, Madison’s summer festivals offer something for everyone—and they’re the perfect reason to plan your next visit.
Brat Fest (May 23-25)
This free, annual festival marks the beginning of the summer festival season every Memorial Day weekend at the Alliant Energy Center featuring brats, drinks, music, and family fun including a carnival. Johnsonville brats (and plant-based Impossible brats) are served by volunteers for $5 where the profits go to local charities. In fact, $3,000,000 has been granted to 100 different charities since 1982.
Marquette Waterfront Festival (June 14-15)
Celebrating its 36th year in 2025, the festival offers a vibrant mix of live music, local vendors, family-friendly activities, and unique traditions. Attendees can enjoy performances from both local talents and national touring acts across two stages, savor a variety of food and beverages from local businesses, and participate in events like the Dandelion Dash and the whimsical Fools’ Flotilla boat parade.
Fete De Marquette (July 10-13)
Held annually around Bastille Day, this free, family-friendly festival features a diverse lineup of live music across multiple stages, including genres like funk, soul, jazz, electronic, and Cajun. Notable past performers have included Tank and the Bangas, George Porter Jr., and Hurray for the Riff Raff. The festival also offers a variety of food and drink options from local vendors, a bustling marketplace of artisans, and activities for all ages, making it a true community celebration.
Art Fair on the Square (July 12-14)
Presented by the Madison Museum of Contemporary Art (MMoCA), this juried festival features over 500 artists from across the country, showcasing a diverse array of work including paintings, sculpture, jewelry, photography, and fine crafts. With nearly 200,000 visitors expected, the fair also offers live music, entertainment, and a variety of food vendors, creating a vibrant atmosphere in the heart of downtown Madison. Admission is free, making it an accessible and enriching experience for art enthusiasts and casual visitors alike.
Dane County Fair (July 17-20)
Celebrating over 175 years of community spirit, this family-friendly event offers a dynamic mix of entertainment, agriculture, and local flavor. Attendees can enjoy free nightly concerts, a world-class carnival, and a variety of exhibits showcasing youth projects and livestock. Each day brings unique themes—like Hometown Hero Day and Farm Fresh Day—ensuring there's something special for everyone. Of course, you can expect your favorite fair foods to be served. Funnel cakes, anyone?
Atwood Fest (July 26-27)
AtwoodFest is a vibrant, free street festival held annually on Madison's east side, transforming Atwood Avenue into a lively celebration of music, food, and community. The event features three music stages showcasing a diverse lineup of local and regional artists, including genres like funk, rock, and a cappella. Beyond the music, attendees can explore a variety of food vendors, artisan booths, and family-friendly activities, making it a highlight of Madison's summer festival season.
Great Taste of the Midwest (August 9)
Now in its 39th year, this event is the second-longest-running craft beer festival in North America, hosted by the Madison Homebrewers and Tasters Guild. From 1:00 to 6:00 p.m., attendees can sample from over 1,400 beers poured by approximately 200 breweries and brewpubs from across the Midwest, all while enjoying stunning lakeside views and live music. The festival is known for its relaxed atmosphere, capped attendance, and the unique opportunity to meet the brewers themselves. Tickets are $70 and must be purchased in advance—either through a ticket lottery or at select Madison breweries starting May 4, 2025.
Orton Park Festival (August 29-31)
The Orton Park Festival, Madison's longest-running outdoor music celebration, returns for its 60th in the heart of the Marquette neighborhood. Set beneath the majestic oaks of historic Orton Park, this free, family-friendly event offers a rich blend of live music, local food, artisan vendors, and cherished community traditions. Highlights include performances by regional and national bands, the mesmerizing aerial artistry of Cycropia, the whimsical "Who Takes the Cake?" contest, and the ever-popular Orton Auction. With activities ranging from BINGO to interactive arts projects, there's something for everyone to enjoy.
Taste of Madison (August 30-31)
Taste of Madison is a vibrant, free-to-attend food and music festival held annually over Labor Day weekend in downtown Madison, Wisconsin. The event transforms Capitol Square into a bustling hub of culinary delights and live entertainment. With over 80 local restaurants and food vendors offering small plates for attendees to try,, attendees can sample a diverse array of cuisines. Complementing the food are 26 beverage stands and multiple stages featuring live music performances throughout the weekend.
Willy Street Fair (September 20-21)
This whimsical neighborhood festival of storied, eclectic Williamson Street marks the end of summer and the end of the Madison summer festival season. This vibrant, free event transforms the neighborhood into a lively celebration of music, food, art, and community. With five stages featuring a diverse lineup of performances—including tributes to iconic artists, local bands, and dynamic DJs—there's entertainment for all tastes. Attendees can explore over 150 vendors offering a variety of crafts and culinary delights, while families will enjoy the dedicated Kids Stage and family-friendly activities. A highlight of the weekend is the whimsical parade kicking off at 11 a.m. on Sunday.
No matter your interests, Madison’s summer festival season offers endless opportunities to soak up the sun, connect with the community, and experience the city’s creative spirit. Whether you're planning a weekend getaway or looking to add a little fun to a business trip, these lively events make Madison a must-visit summer destination.
Mark your calendar, pack your sunscreen, and get ready to join the celebration—and when you’re here, make your stay unforgettable with the comfort and convenience of the Madison Concourse Hotel and Governor’s Club, located just steps from the heart of it all.